Developers who distribute their app through a competing App Store would not be subject to any Apple commission. Developers who provide links to complete payments outside their apps can also forgo the fees.
Developers would also be able to avoid what some of them have said is a cumbersome review process by Apple of the apps it distributes in its store. But the company has created a new system, which it calls notarization, to maintain some control over the apps distributed across iPhones. Every iPhone app will include an installation key to provide Apple with information on when it was installed and allow the company to do automated scans for malware.
As part of the notarization process, apps will provide Apple with descriptions and screenshots of the services they offer, as well as the name of the developers. Apple will share that information with iPhone users before an app is downloaded.
Apple also introduced a new feature for customers to use alternatives to its Wallet app for mobile payments, an increasingly common form of payment for public transportation, restaurants and cafes. Major banks and businesses like PayPal can now offer competing services.
Apple has challenged some elements of the new European law, including a requirement that would open its messaging service, iMessage, to work more smoothly with Android devices. The company has argued that iMessage isn’t subject to the requirements because it is free to customers.
The E.U. has not made a final decision on the messaging issue.