A liberal political organization that promotes economic policies for working families, the Campaign for a Family Friendly Economy, will spend $40 million backing President Biden’s re-election bid and other Democratic candidates for the House and Senate.
Announced on Monday morning, the program is the largest political investment by the Democratic-allied organization, which aims to assist Mr. Biden and to raise the profile of economic issues like the cost of child care and elder care in the 2024 campaign. While those remain top concerns for voters, they have yet to emerge as a central focus of Mr. Biden’s re-election efforts.
The group’s plans, shared first with The New York Times, call for mobilizing a broad swath of Democratic and independent voters in states that will be important to the presidential election and control of Congress: Georgia, Montana, New Hampshire, Pennsylvania, Virginia and Wisconsin. Besides the president, the Campaign for a Family Friendly Economy is planning to support Democratic candidates who back policies including paid family medical leave, lower-cost prescription drugs and affordable child care and elder care.
“You’re going to be hard pressed to find a kitchen table where people aren’t discussing the high cost of caregiving and especially, especially child care,” said Sondra Goldschein, executive director of the group’s political action committee. “People don’t know what Biden and the Democrats have done to help with things like child care, and so that’s where we come in.”