For decades, Girl Scouts have set up tables outside stores to take orders, and parents have prodded family members and co-workers to buy boxes of cookies during the typically brief selling windows. While some buy the cookies simply because they love Thin Mints, others purchase because they were once Girl Scouts themselves or they support the broader mission of the organization.
As the prices of cookies climb, however, there is some worry that it will result in fewer boxes being sold and less money being available for programming or trips for the girls’ troops. Although in some cases, the higher prices could mean that the money going to the troops will remain roughly flat, even if the number of boxes being sold is less.
“We are aiming to sell 1.3 million packages, but that goal is lower than last year’s levels because of the price increase,” said Ms. Maskara of the Greater New York council, adding, “Customers who used to buy four packages for $20 might now buy three packages for $21.”
Elizabeth Franke, the leader of a troop of eighth-grade girls in East Windsor, N.J., which has had three price increases to $6 a box from $4 in 2018, said she expected her troop’s repeat customers to remain loyal. On a recent Sunday afternoon when the temperature was 27 degrees, the girls from her troop sold 74 boxes of cookies from a table outside a local Walmart.