Reno still has plenty of casinos to draw gamblers from California, Idaho, Utah and other neighboring states where sports betting has not been legalized. None has done more to attract those visitors than the Grand Sierra, which has a movie theater, a bowling alley, night clubs, a 3,000-seat theater and a Charlie Palmer steakhouse.
Chris Abraham, the senior vice president of marketing at Grand Sierra, said the resort puts on Super Bowl parties every year, but visitors were up 10 percent this year because the 49ers were in the big game. About 1,600 guests packed a ballroom and dined on Kansas City barbecue, wings and nachos. Smaller groups paid up to $2,000 for a table in the Lex Nightclub.
“A lot of people looked at Las Vegas and said it was going to be ridiculous there, I can get the same kind of experience here,” Mr. Abraham said.