Mr. Berson underscored the division’s ability to innovate with sports productions. He pointed to the fact that the Super Bowl would be simulcast on Nickelodeon in a broadcast tailored to children and families.
“We really do believe that it’s cultivating a next generation of fans and doing it in a really fun way that is additive to the audience,” he said.
Though CBS has locked up major deals into the early 2030s, tech companies like Amazon, Netflix and Apple have begun their march into streaming live sporting events. Amazon now streams “Thursday Night Football,” Netflix has picked up the rights to W.W.E.’s weekly flagship “Raw” broadcast for $5 billion over the next 10 years, and Apple bought the rights to show Major League Soccer around the world. A longtime rival, NBC Sports, also recently successfully streamed an N.F.L. playoff game on Peacock.
It all adds up to a vastly changing sports media landscape.
“They may indeed be competitors in the future,” Mr. McManus said of the tech companies. “Our deals are, generally speaking, throughout this decade, if not longer. We’ll look at them and do our research. And if they become competitors, so far we’ve been successful in keeping the properties we wanted to.
“So, you know, tough to predict the future, but I feel good about our position.”