The Super Bowl and the Taylor Swift ‘Girlfriend Effect’ February 8, 2024 But Swift is helping to change that, Ong said. “She became the conduit for non-N.F.L. fans to understand Travis Kelce’s personal story,” Ong said, “giving them an emotional stake in the outcome of his games.” Though N.F.L. games were already the most popular programming on TV by far, Swift’s addition to some of the telecasts has had a measurable impact. Julio Cortez/Associated Press Related Posts A Key Question in Google’s Trial: How Formidable Is Its Data Advantage? How to Keep Your Bank from Canceling All Your Accounts IPOs, Inflation Data and More Are at Risk in a Shutdown About The Author Matthew Sexton Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment Save my name, email, and website in this browser for the next time I comment.