Tim Scott Suspends ’24 Campaign, as His Sunny Message Failed to Resonate

Senator Tim Scott, who tried carving out a space in the Republican presidential field with a hopeful message built on his life story — the son of a single mother, he rose from poverty to become the only Black Republican in the Senate — announced on Sunday that he was suspending his campaign.

Mr. Scott entered the race in May, pledging a different kind of message from the often apocalyptic tenor of some in the Republican field, including the front-runner: former President Donald J. Trump.

But Mr. Scott’s brand of sunny optimism holds little appeal in the modern G.O.P., where the impulse among the party’s core voters, encouraged by Mr. Trump, is to be combative.

Mr. Scott began his campaign with $22 million in fund-raising, a substantial war chest that put him in a position of financial strength. He spent millions of dollars on television ads bolstering his candidacy, but his poll numbers remained stagnant, and he never produced a breakout moment on the campaign trail.

The super PAC supporting him, fueled by $30 million in donations in 2022 from the Oracle co-founder Larry Ellison, announced in mid-October that after seeing no progress for Mr. Scott, it was slashing millions of dollars in television ad reservations it had scheduled for the fall months.

Mr. Scott’s momentum appeared to take a hit after the first presidential primary debate, when he was criticized for seeming reluctant to enter the fray. Mr. Scott made it to the third debate, which had increased polling and donor thresholds, only by the narrowest of margins and largely stuck to familiar talking points.

He was also never particularly interested in attacking Mr. Trump. And Mr. Trump wasn’t interested in attacking Mr. Scott either, telling aides that he liked the South Carolina senator and only planned to say good things about him.

This is a developing story and will be updated.