Disney, whose streaming catalog includes Star Wars, Pixar and Marvel movies, aims to turn a profit on its streaming services this year, according to earnings reports.
Disney’s chief executive, Bob Iger, foreshadowed the password crackdown in a third-quarter earnings call last August in which the company reported losses of $512 million on its three streaming services.
In the call, Mr. Iger said that the company believed there was a “significant” amount of password sharing among its users, and that a crackdown would result in some growth in subscriber numbers.
“We certainly have established this as a real priority,” he said. “And we actually think that there’s an opportunity here to help us grow our business.”
In its quest to push its streaming services business into the black, Disney took full control of Hulu, which was already profitable, in November.