The conversation became the impetus for Miniature Géant, SpringHill’s second incubated studio after a partnership with the tennis star Naomi Osaka.
Carter said SpringHill would provide Embiid’s studio with development funding, administrative support and Hollywood relationships.
“Very simply put, he’s the visionary and we have to help him execute,” Carter said. “Joel is dead set on telling the stories that matter to him and we want that to be the case.”
Mahen Bonetti, the founder of the African Film Festival in New York, said there was not a shortage of African stories being produced, citing the robust Nigerian filmmaking business known as Nollywood as one example. But Embiid’s status as a global celebrity, she said, could help elevate them to an even broader audience.
“What someone like him can do is to help facilitate growth of the filmmaking industry on the continent by investing in meaningful stories that represent Africa and uplift the spirit of the people there,” Bonetti said.
Miniature Géant’s first project will follow Depay, the second-leading scorer in Dutch national team history, as he trains for and competes in the UEFA European Championship this summer. Depay said he had been searching for a business partner and quickly became comfortable with Embiid’s studio.